/ Bratislava, January 12, 2016/
My Soulmate app is user friendly. After downloading the app all one needs to do is to provide his/her name, date of birth, choose a name and profile picture of their virtual soulmate, and then just wait for the first text message. The priority target group is unmarried people – singles around the world. This application was created by RAVEN CREATIVE, s.r.o., in both, English and Slovak language.
Every year statistics prove the increasing trend in being single. In Great Britain unmarried people represent 51% of the adult population, and it is similar in the United States as well. Half of Americans are single. „I got the idea for this app while I was single. Not many people realize that in Slovakia lives 1.2 milion singles. It is huge group of unmarried, divorced or widowed people, who are either intentionally single or just do not have much luck looking for a partner. These people can sometimes feel lonely, and this could be a way to bring them some joy,“ said Ivana Havranová of RAVEN CREATIVE.
This app is free. Everyone who downloads it will receive 1-2 nice, romantic texts per day from their virtual soulmate. The premium version of My Soulmate costs € 0.99. The user is purchasing more frequent text messages (2-3 per day), special texts with birthday wishes, and Valentines Day messages. If you are feeling down, you can once a day press a so called “Energize button“ and receive a daily amount of energy in the form of a cheerful text mesage.
RAVEN CREATIVE is planning to introduce a version of the My Soulmate app that would be also available in App store, and offered to users with an IOS operating system on their phone. There will also be a new social feature of the app included in the paid premium package. „We want the virtual soulmate to come to life at the moment the user turns on their localization services.“ They will be able to see other users in the area at the present time, and can contact them if desired. Many people who are single could possibly meet someone this way and that is the goal of our app – connecting people,“ explained the co-author of the project, Zuzana Ticha.
RAVEN CREATIVE collaborated on the development of the My Soulmate app with association Inloop, which is one of the best mobile app developers in Central Europe. According to co-owner of Inloop, Martin Adámek, social mobile apps have huge potential globally. „Succes of a mobile app is determined by several factors. The most important is of course the number of users as well as the great idea or story behind the app’s creation. Very important is also a well done app marketing. I believe this app has a successful future ahead of itself.“
Creators of this project want the marketing campaign to target singles, mainly through internet and social media. Fans of startups and mobile apps can learn more about this app on special internet portals or via electronic media. PR campaign is also going to be in the form of printed lifestyle magazines for women, and a special part of the campaign will be classic online dating sites and chats.
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© 2015 Raven Creative, s.r.o.